HOKA Raffles City Curved LED Display Installation

The Challenge

The display needed to follow the actual semi-circular column profile rather than an assumed radius. A mismatch between site geometry and factory output would compromise the finished fit.

ETA Visual's Solution

ETA Visual measured the profile on site and used the recorded information to develop the required curved form. Measurements and drawings were coordinated repeatedly with the overseas LED factory before custom production.

The Challenge

The structural column could not simply be treated as the primary fixing surface for the LED display. The installation therefore had to be developed together with the renovation contractor.

ETA Visual's Solution

The renovation contractor extended the storefront header structure toward the display location. The LED structure was supported from a raised floor platform and restrained at the upper section through the storefront/header structure, without relying on the column as the main fixing surface.

The Challenge

The curved screen had to integrate with timber framing, entrance signage and shopfront construction delivered by different parties.

ETA Visual's Solution

ETA Visual worked with the client and renovation/design team so the LED dimensions and installation requirements were incorporated into the shopfront construction drawings before the interface was built.

The Challenge

Because the curved display was custom-built overseas, the project schedule had to include drawing coordination, production and shipping before the final installation could take place. Retail fit-outs often have a limited construction window, so the LED schedule must align with the renovation programme early enough to avoid becoming a critical-path item.

ETA Visual's Solution

For this project, custom production took approximately three to four weeks and sea freight to Singapore typically required around two weeks, in addition to drawing coordination. When a programme becomes time-critical, accelerated production or air freight can be considered, but reducing lead time can create additional project cost. Early planning gives the client more options and better cost control.