Ant Group Expo Booth

The Challenge

The entire project had to be completed within 2 working days, with only 12 working hours per day available on site. Within this short timeframe, the team had to complete structural installation, LED module installation, power and signal cabling, controller configuration, LED calibration, content testing, and final commissioning before the exhibition officially opened.

ETA Visual's Solution

ETA Visual carried out detailed planning before arriving on site. The steel structure, LED modules, controllers, and accessories were prepared in advance, allowing installation to begin immediately. Multiple teams worked simultaneously on different sections of the display while engineers configured and tested the system in parallel. Through effective planning and teamwork, the project was successfully completed on schedule without compromising workmanship or safety.

The Challenge

Large-scale exhibition projects involve multiple contractors working simultaneously. Booth builders, electricians, lighting specialists, AV vendors, decorators, and other trades were all working within the same space while racing towards the exhibition opening. With limited working areas and overlapping schedules, coordination became a major challenge.

ETA Visual's Solution

Our team maintained close communication with the main contractor and other vendors throughout the project. Installation activities were carefully coordinated to minimise disruptions and ensure smooth progress for every trade. By remaining flexible and adapting to changing site conditions, ETA Visual successfully completed the LED installation without causing delays or creating obstacles for other contractors.

The Challenge

A conventional LED installation normally places the LED controller inside a ground-level equipment rack. However, because this curved LED display was fully suspended above the exhibition booth, installing the controller at ground level was impractical. Long signal cable runs would have increased installation complexity, affected the booth's appearance, and complicated maintenance.

ETA Visual's Solution

Our engineers designed a self-contained control system by integrating the LED controller, receiving cards, and power distribution directly inside the LED cabinet. As the exhibition venue did not provide a dedicated network connection, content was uploaded and managed using a dedicated laptop connected through a secure mobile hotspot. Special attention was given to heat dissipation, ventilation, cable management, equipment accessibility, and system stability — reducing cable runs and delivering reliable performance throughout the exhibition.